Fude Japan (Makeup brushes from Japan)

Maybe you have heard about it.  

Japan has entered a new era called Reiwa 令和 with the new Emperor from May 1.

The eras are 
Meiji – Taisho – Showa – Heisei – Reiwa after the Samurai (Edo) period was over in 1867.

We had Showa for 63 years and Heisei for 31 years.
Japan had the war in Showa and big earthquake/tsunami in Heisei. So we wish Reiwa to be an era of peace. 

Reiwa’s wa is 和. Peace is 平和. This 和（wa) means ‘harmony’

There is a bit of difficulty, though. 

If I am told that someone was born in the 50th year of Showa, I need to add the years of Showa, Heisei  and Reiwa. It is not simple even for Japanese. So we usually convert the year from Showa 50th to 1975, e.g.

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I was chatting with Kyureido today. 

I was informed that 
there would be no more logo of 極 and fine kalla. (Please see the picture)

I asked them the reason, they say Japanese consumers like a handle with no logo brush. Well, I told them that many of my clients liked Kanji 極, but the decision seemed to be made….

 Brush companies should be attentive to foreign clients, And I think it important for me to tell them what you like ))