マーケティング 西野亮廣さんのはなし

化粧筆や化粧品を輸出しています。

常にどうやったら売上(というより利益ですが)を伸ばせるかを考える毎日です。

キングコング西野さんのラジオVoicyを聞いていますがその中でこれ!という話があったので書き留めておきます。

タモリさんが西野さんに

「時代を追うな」と「時代はまだ一回まわってまた戻ってくる」と

時代を追わない、万人受けするより少数でもいいから熱狂的なファンをつくることが大切と西野さんは解釈します。

10人の熱狂的ファンをつくるとそれが15になり、30になる。

300人いれば世界をひっくり返せる なんでもしかけることができる。

100万人のフォロワーはいらないと言います。

強く信じて応援してくれるひとが300人いればいい。

100万人のフォロワーは守ってくれない。

そのためにはダイレクト課金で企業広告ではない 広告費頼みでないということ。

現在の西野さんのオンライサロンは約50000人。

私はインスタグラム、email, facebookなどで問い合わせがあると、

丁寧に接するようにしています。

毎日、

地道に

こつこつ

無邪気に笑

やるしかないと。

そう思っていても、

満塁ホームランを狙っている自分がいます。

一人ひとりを大切に

それが大きくなっていつか満塁でホームランを打つ。

そのために3割打たないまでも四球を選んで出塁率を

地味にあげて行こうと思います。

それはメルマガであったり、ブログであったり、

個人への’how are you?’メールであったり、

簡単なようで難しいですね。

Toshiyaは信頼できるからまた買おうと、

リピートしてもらって、また売れると

やっててよかったなあ、と思えます。

それではまた!

 

 

 

 

Chikuhodo Old G series

Hi Everyone,

I wrote about how I get rare hair brushes to be manufactured.

I want to sell rare quality products

Brush makers have some old stocks, too. Sometimes rare hair.

I received a request to buy Chikuhodo old G series two days ago.

Yesterday I talked to Chikuhodo, and they had a stock of old G series, two generations back from current G series.

G- 2 is the current G-2 except that the old G-2 has a longer handle.

G-9 is the current G-16, with a longer handle too.

G-9 is 6000 yen, while G-2 is now sold out.

There were old Xmas sets of Chikuhodo a while back, too. Noel sets.

Please let me know if you are interested in any old stocks.

Kihitsu has Koyudo white Canadian Squirrel – only one left for the black one. Six left for the red one. The price is 21000 yen.

I am waiting for face brushes too.

Thank you for reading!

Toshiya

I want to sell rare quality products

(The picture is Muragishi )

Hi Everyone,

I hope you are all safe.

We are in the middle of ‘stay home.’ in Japan.

All department stores are closed in Japan for food sections.

People are encouraged to work home.

If the request to ‘stay home’ gets long, it might be discussed whether the school year should be changed or not.  From (April – March) to (September – July), which will be the same as that of many countries.

Japan is very slow in changing the system, so I don’t think it will happen.

But many people are discussing a ‘after corona’ world.


Now USA join the list of the countries that EMS cannot be mailed to.

I can still send brushes to most of Asian countries.


Hakuhodo and makeup products, I hope, will be available from May 6, when department stores open again.

I will keep you posted.

Hakuhodo and Koyomo are on sale at a discount 0f 5% till May 6.


Rare products are requested from time to time by my clients, but due to a shortage of hair, they are not available.

Those hair include:

Canadian squirrel

White Canadian squirrel

Kolinsky cheek or powder

Saibikoho goat

I send requests to make brush makers, but it is slow….

A manufacturer needs a minimum order unit. e.g. 100 -300 brushes.

They want to get a bigger order.

I have been thinking of 2 alternatives:

One is crowdfunding.

It is funding but more like ‘pre-order.’

If there is a new idea or request for a product, I post to a crowdfunding site.

If I can get a funding sufficient to order in a bulk,  I give an order to a brush maker.

If the amount is under the required amount, all money paid will be returned.

We can tell whether a product is popular or not.

The other way is a group order.

I recognize you often belong to a fude community that sends me a group order.

If the number of orders reaches the minimum units to produce brushes, I can order them. This is easier for me, if there are a sufficient number of clients.

Either way,  I want to make it work. I need to be creative!

If you have an idea, please let me know!

Here are pictures of a drug store I visited yesterday.

Thank you for reading!

Toshiya

 

 

 

Hakuhodo sale till May 6 – 5% off

Hi Everyone,

Quiet days in Japan.

It seems that I am gradually adapting myself to this lifestyle.

I used to go to a gym every day, but now I cannot.

So I walk!

I found a Komede cafe, 2 stations away. This is a desert but I don’t go inside.

I walk there to get a cup of iced coffee to go, which takes about 8000 steps.

That is how I get rid of my stress – walk and coffee.


Japan is now locked down and many shops/restaurants/Izakaya have very  very few people inside…

 

And

Department stores are finally closed all over Japan till May 6, the earliest.

It depends on the Golden Week (next week), which is a holiday week, whether the lockdown continues or not.

If people still refrain from going out, the lockdown might end.

Even now, many people are working at home so I doubt Japanese go out or travel during the Gold Week.

 


I will sell Hakuhodo by discount – 5% off  till May 6.

All department stores are closed, so I can only get Hakuhodo after May 6, which might be delayed, depending on the corona.

It is sold at 5% discount till May 6. I will send you brushes after May 6, when department stores are open.

http://en.hakuho-do.co.jp/user_data/products_index.php

Please let me know if interested)

Thank you for reading!

Toshiya

The State of Emergency was declared all over Japan now

 

Hi Everyone,

Now that the corona virus was spreading not only in Tokyo, Osaka and Fukuoka, but also in local cities, the Government declared the state of emergency all over Japan.

It will last till May 6, but could be longer than the date, the current situation considered.

Kumano brushes can be bought from Hiroshima, but department store items might be late – Hakuhodo, Shaquda, Laduree, D&G, Paul & Joe, ADDICTION, etc.

These will be on sale in May or June(1st D&G, Chanel and Snowbeauty)

I will keep you posted.

The other news is that all Japan residents get 100,000 yen (about 1000USD), whether Japanese or foreigners living in Japan.

People seem to get more and more serious about following the ‘stayhome’ request.

Sorry it took long to send a updated letter. I have been working on new email system)

Thank you for reading!

Toshiya

Heavy rain made people stay home in Japan

(The picture is limited face powder of Elegance with Swarovski, which will be released in June)

Hi Everyone,

It was raining so hard all day yesterday in Tokyo.

People in Tokyo have been requested to stay home, and the heavy rain made them stay home all day.

I usually walk in the neighbor but yesterday I stayed all day. I made a simple ramen.

There was a new lunch shop nearby, and the prices are reasonable.


Kyoto and Nagoya  also closed shops and now I will need to order products from local cities. I ordered Jill Stuart from Gunma, far north of Tokyo.

Now I am an expert on where department stores are in Japan )

I ordered Hakuhodo from Sapporo, and Hiroshima will be an option too.

During this ‘stay home,’ I began to read English study books so I decided to write a blog about English study in Japanese. I hope some people will read them, but outputs are always good to remember what we learn!


These are SUQQU summer,

Designing color eyes 8160yen

Frosty shadow stick 4440 yen


Shimmer Liquid blush 4680 yen


Cream concealer 6000 yen

Lipsticks 6000 yen

 

Thank you for reading!

I will write tomorrow,

Toshiya

Makeup brushes under corona situation

Hi Everyone,

I chatted with Kihitsu. He offered some limited products, which are shown below. Please take a look.

The situation with brush makers, I think, are the same as other companies who are in trouble.

Especially, Hakuhodo has closed shops except for Sapporo.

I can still order Hakuhodo brushes from Sapporo for the time being.

Hiroshima Hakuhodo will reopen a shop on Monday, but now that Hiroshima citizens are ‘requested’ to stay home,  they may close it again.

I guess online shops are in trouble as well, but compared to face-to-face shopping, they are performing better.

This corona situation force many people to change their lifestyles.

Maybe more rapidly than the Lehman shock does.

I had a friend working for Lehman, which was located in Roppongi Hills. She seemed to be enjoying both business and private lives.

The next time I talked to her was that she was on the hunt for a job.

Japanese people like the word ‘stable,’ but being stable might make people more exposed to  a risk. It is ironic, but people who are willing to change could cope with a risk better.


The number of corona patients is increasing in Japan, and Nagoya was added to the group that declare the state of emergency.

As for mailing to overseas, now  Australia is added to those countries that EMS cannot be sent to.


I walked around the neighborhood today.

Two kids were walking happily.


I talked to Kihitsu and here are 2 sets available now.

Saikoho set with a paulownia box -18200 yen

 

A set of Saikoho + lip brush + Saikoho Echizen with mini rose as a novelty, which Kihitsu wants to present to cheer up.

42000 yen

Thank you for reading!

Toshiya

‘State of Emergency’ was declared today in Tokyo, Osaka and Fukuoka

(the picture is a chanel blush 330)

Hi Everyone,

It is not a lockdown as in European countries. But the ‘state of emergency was declared in Japan. This will be effective till May 6.

Well,  it is not an order, but ‘encouraged’ or ‘requested’ to stay home.

Whether good or bad, Japan is a country of ゆるいyurui or loose. Not strict.

Japan is a yurui ゆるい loose country like a Yurui character ‘Kumamon.’ We call it Yuru Chara. Japan may be a Yuru country.

Kumamon was born in Kumamoto, and it represents the Kumamoto prefecture, not like a Disney character. Difficult to define what Kumamon is.

This vague status, as well as a vague looking, not a bear not a human being, is referred as ‘loose’ or ‘yurui’ or vague.

So Japan is a loose Yuru country.

You can also say that we are willing to follow the community rule even with no fine imposed.

Anyway, this is not the ‘lockdown.’

Now all department stores are closed. Many restaurants are closed, many Izakaya are closed, but not 100%.

Here is my situation.

Kumano brushes and Bisyodo can be sent to Tokyo.  So you can order.

Hakuhodo can be bought and mailed from Nagoya. So you can order.

Makeup products can  be bought in local department stores outside Tokyo. e.g. Okayama

So you can order almost all of the products  except for e.g. Isetan limited.

Currently no Isetan limited.

Kihitsu is now offering a discount for many products and I am asking the list to be mailed to you.

I am thinking to give some discounts to Hakuhodo products too, maybe 5% during the ‘lockdown.’

I will let you know soon!

——

Yesterday I visited


I asked shop employees what they do at home for one month.

Most of them replied, ‘I play a game.’

It was ‘Animal Crossing series.’ It gets so popular in Japan that it is sold out at many shops.

Thank you for reading!

Toshiya

 

More plastic surgeries in Japan now under the corona virus situation

(the picture is SUQQU Summer that will be released on May 1)

(Please see some other brands released in late April)

Hi Everyone,

It looks like the Government will order an ‘lockdown’ soon.

It will be in several cities, including Osaka and Tokyo.

Well, Japanese are, in a good or bad way, optimistic and still go out.

The increase of patients has not been dramatic, but still is growing.

Yesterday, I talked about ‘corona divorces.’

Today, I want to talk about a ‘plastic surgery.’

Now people are encouraged to stay home and to wear a mask when they go out.

Orthopedic surgeons get busy – ‘now good time to do surgery, especially under the lockdown.’

Always both sides of a coin whatever happens.


I picked up a parcel that was returned from the airport because (the Japan post said) it contained a spray, which is actually a pump.

Now that it was mailed to Russia, I cannot send it to Russia so I pick up  and keep it at home. Some EMS cannot be mailed to some European countries, which includes Russia.

A good side of this trip to the JP Post is that I was able to find a nice Sakura place.


If Tokyo is locked down….

As far as Fude Japan is concerned, domestic courier and international mail are important.  Currently, domestic courier works, so I can get brushes from Hiroshima to Tokyo.

Internationally, I can still send parcels to most Asian countries, and North America.

Under the lockdown, it is important if a domestic courier and EMS work or not.

I have a feeling that it will still work.

I will keep you updated!

Thank you for reading.

 

More divorces in Japan by Corona virus ? Decorte New Foundation

(the picture is sakura in Tochigi, north of Tokyo)

Hi Everyone,

I walked underground in Shibuya, and yes less people.


This Corona virus is affecting many aspects of life in Japan.

One is called ‘corona divorce.’

Many husbands and wives, who usually work outside,  stay home. And they spend all day together.

This causes a big stress to people. who had a reasonable distance in their marriage life.

The Japanese divorce rate is not so high compared to those of other countries.

But the reality is that some or many couples would be divorced in other countries’ culture.

Japanese couples stay, from an economic reason, a social pressure, especially from the perspective of raising children.

I worked for Canon in NY, and many Japanese come and work with their family.

In USA, couples stay together on weekdays and weekends as husbands don’t go out alone as they do in Japan – Izakaya, fishing, pachinko, whatever hobbies they have.

Interestingly, some Japanese couples’ relationships get better by talking more, and some get worse as they ‘get to know ‘ better.

I saw some who improved their relationships, and some who got divorced.

Now this seems to be happening under the corona circumstance where they cannot go outside.

There is a joke called ‘seven eleven’ in Japan.  Wives are happy when husbands work from 7am-11pm so that they don’t have to cook dinner and take care of them.  They can concentrate on raising children.

This lifestyle is forced to change. By corona.


I visited Isetan yesterday.

Well, it was quiet, and they have shortened the operation time, and closes at 7.

It will be closed this weekend.

Decorte has a new foundation – the first time cushion foundation.

This picture is shade 00 – colorless.

I called a shop, and found out that it is their first cushion foundation.

It has five shades, and 00 is colorless.

It has skincare ingredients as other AQ series do, so if you put it in the morning, you will have skincare all day. So, friendly to your skin.

Besides, no primer is needed and good for busy people in the morning.

Thank you for reading!

Toshiya

Tokyo department store – quiet…

(The picture is MK-UM Chikuhodo)

https://fudejapan.com/product-category/limited-brushes/

Hi Everyone,

I came to a department store in Shibuya.

I have never seen this before, much more shop employees than visitors.

I talked to Hakuhodo.

Now they have a new shop in Mitsukoshi Nihonbashi, I was told.

Well, it is February so maybe a bad timing… These are four sets available in Shibuya.

It was rumored to be locked down, but as of now, I haven’t heard.

There are less people day by day, still many people are walking in Shibuya.

The lockdown of Tokyo is approaching, many people say.

The department stores in Tokyo close on the weekend.

This is the big change, and I need to be ready, whether is good or not.

The Tohoku Earthquake in 2011 caused a change or increase in SNS.
Especially twitter.

This time, a shift from work at office to home.
We will see.

Thank you for reading!

Toshiya