175. SUQQU eyeshadow, Koyudo Saibikoho, Takeda limited

Hi Everyone,

I was reading a book about Starbucks.

The concept of Starbucks is to sell a third place, not coffee itself.

Workplace is competitive, and home is a place where you need to behave as a nice spouse in America (this is not what I say, but the book says!). Starbucks thinks people need a third place to be relaxed at.

When Starbucks came to Japan, they opened a shop in Ginza, a very expensive area. It was the first shop outside North America.

People are busy there, and need a place to be relaxed at. They opened shops in busy areas gradually.

Now that Starbucks have a shop in Tottori, the smallest prefecture in Japan, they have covered all of the 47 prefectures.

Japanese need a relaxing third place, LOL.

Starbucks sells a place where you can be relaxed. That is the concept.

I sometimes feel the same way. People love to buy makeup products or brushes, but some are more into a cultural or historial aspect behind the products, which is also fun to communicate.

I cannot compete with big companies on the same ground so I need to have something different.

Ganbari masu!( I do my best)

I want to update on several brands.

SUQQU will replace the current designing eyeshadows with new ones in January. The current products will not be available then.

Koyudo has Saibikoho with black handles.

Face L 100,000 yen

Face S 70,000 yen

Cheek 50,000 yen

Takeda will sell a limited set.

It is a set of saikoho hair (for the first 2 brushes), palmy (oronpi) eyebrow brush and itachi lip brush.

19200 yen

Koyudo has cleaning brushes by crowdfunding.


They try new things.

Thank you for reading!


173 SUQQU eyeshadows will be replaced in January

SUQQU current no.2
Takeda fox fan brush

(SUQQU eyeshadow no.2 and Takeda fox fan brush)

Hi Everyone,

SUQQU Designing eyeshadows will be renewed inJanuary.

The price will be a little more expensive than the current 8160 yen.

It will be 8400 yen.

SUQQU will replace the current products with new ones.

Please let me know if you are interested in buying them.

I can buy 133 and 134 limited eyeshadow as well.

Life in Tokyo gets back to almost normal.
People wear a mask, almost 100%.

I sometimes go to cafe to work with a computer.
Many people are working at cafe, and it is encouraging to watch them.

Today, I was at cafe again.
Ladies in their 70’s (?) were enjoying a conversation.
They were saying that :

‘We are not worried about the corona virus much these days. Everyone wears a mask and doctors are good in general. “

They are planning to go to Hawaii or Okinawa together without their husbands.
(Their husbands retired and stay home, I guess)

They enjoy life !

How about their husbands?
In Japan, it is said that men, after retiring from work, don’t enjoy life as much as women.
Women join a community outside work, and they enjoy the community while men don’t know other communities than their workplace.

I think it is true.

I belonged to a big gym before, and I was told by a gym worker that many women stayed all day and went out as a group after a gym.

Men exercise alone.

Japanese husbands have several nicknames.

It is funny, but it also tends to be true.

‘One coin husband’
The biggest coin in Japan is 500 yen (5 USD), and husbands go to Yoshinoya Gyudon(beef donburi) fast food chain, for a 500 yen lunch while their wives enjoy 2000 yen lunch with their friends.

‘Seven – Eleven’
It is a convenience store name but in Japan, some husbands are called Seven Eleven.
Husbands work from 7 to 11 pm so that their wives have free time at home.

‘ATM Bank machine’
Wives can withdraw money when they need it, but they don’t usually need it.

All are jokes ( or maybe real for some couples) but it speaks well about the situation.


Those ladies next to me might have noticed that I was smiling subtly and writing this blog.
I felt their eyes were directed to me.

Thank you for reading!


172 Bunshindo limited brushes

Hi Everyone,

I was informed by Bunshindo, a Kawajiri fude maker that:

Bunshindo would make

brushes with three kinds of handles (the same hair)

50,000 yen each

The hair is kolinsky/saikoho, which has been kept for more than 40 years.

The handles are bamboo.

This time, the brushes are made from limited hair.

Sorry it is in Japanese !

Bunshindo told me they would concentrate on making expensive brushes only by order-made after this sale.

it will be more expensive like this.

Please let me know if you are interested )

This time,
They will presell by crowdfunding. Depending on your interest, I will decide how many I buy.

It is product sale in advance.

Thank you for reading!

171 A young couple drove my mother home….

(the picture is a Kihitsu animal brush – cat)

Hi Everyone,

It is November, and people wear clothes for winter.
Yet, it is 20C today so not too cold.

I read books at a bookstore every day.
There is one in Shibuya on my way to the station.

It is called Kinokuniya. I try to read books for one hour as it is easier to decide which ones to buy than checking at Amazon.

Hard time for the book store industry.

The other day, while I was reading, I got a call from my mother.

She just got back from a walk with her dog, Jack Russell. She is a very very active dog.

I said,
‘it is getting dark, you should walk with her before the sun sets. ‘

She said something strange, which I thought she was joking about.

It was getting dark, and when she was walking, a young couple she didn’t know drove her to her house.

That couple were totally strangers to her, and she said they were very nice.

But she usually walks only within 100m so I wonder why they drove her to home…

Well, it might happen in the countryside, but she lived in the north of Tokyo, and it was never heard of.

Japan is a safe country but still I did not quite understand what she told me.

Besides Jack Russell is too friendly to protect her, LOL.

I say this, it would never happen to me!

Maybe she was smiling.
It is important to have a calm and friendly face. People talk to her.

I have rarely been asked a direction when walking in Shibuya by a foreigner.

Once, I was walking in my neighbor, and a Caucasian guy asked me a direction. But he spoke Japanese fluently!

Here are some November limited.

This time, Amplitude Holiday kit was incredibly popular, fully sold out on the first day.
it is popular brand, new. They seem to be successfully market its products.

Thank you for reading!