151 Fude Japan brush

Hi Everyone,

It is August and it seems summer has arrived in Japan.

It was 30C today, and I expect it to begin to be hot from this week.

With many rainy days, I hope summer days are not as many as usual.

There will be many limited makeup products in August.

I came to Shibuya to buy SUQQU.

As most of them are limited, I can only buy them a little by little though a shop makes it easy to buy them. I appreciate their flexibility.

SUQQU is a Kanebo company, belonging to the same company as RMK.

SUQQU is one of Japanese brands who are selling in Europe. They are aggressive internationally.

I heard there are some shops in London.

RMK’s director was Rumiko, who moved to Amplitude.

Amplitude is a POLA company, and THREE and Amplitude belong to the same group.

Once Laduree shop person told me that Amplitude skincare must be good as Rumiko is a director.

SUQQU Blush compact

SUQQU eyeshadow 133

After SUQQU, I went to Estee Lauder.

They said that people made a long line to buy SUQQU in the morning.

I was asked if I wanted an Estee Lauder lipstick to be engraved. So I stopped buying them and decided to ask if my clients wanted them to be engraved or not.

It is nice service. Dior has the same service too.

The lip color on the left is called ‘Konkatsu pink.’

They said that some Japanese girls come to buy ‘ I want a konkatsu lip.’

‘Konkatsu’ literally means ‘marriage seeking activity.’ A recently invented word in Japan.

I visited SUQQU at 2:30 PM to avoid a rush, but still it was crowded.

I was asked to sit in a seat where people get a face massage.

It was quiet and private space I enjoyed in center of a busy shop.

I felt good, LOL


Another news is that I started my own brush.

I asked Kyureido to make them.

Kyureido makes SUQQU and some other big brands, so I hope you will like them.

Well, some of you have bought eyeshadows, but this time I have a cheek brush.

In the future, I want a powder brush, but a little step by step.

Thank you for reading!

Toshiya

150 Makeup products AW2020

Hi Everyone,

I went to Isetan to buy

-Lunasol Isetan Limited

2020 AW Lunasol

-IPSA limited palette collaborated with ‘beautiful people’

Celvoke 2020AW

Dolce & Gabbana ‘Loves Tokyo’ Limited

There are several youtubes talking about these brands.

https://www.youtube.com/watch?time_continue=4&v=mpmCFZTUjgw&feature=emb_logo


I managed to buy Lunasol Isetan limited for my clients.

Before I visited Isetan, I called Hankyu Osaka to make sure to get sufficient number of products, but it was sold out..

So I hurried to Shinjuku as I thought I would be able to get a few from Hankyu.

Limited products are tricky as they put the maximum number per product.

It is important to be nice to a shop (or buy many products lol) to have them remember me. Especially a shop manager who can decide.

Regular appearances are important)

I was relieved! It is so hard to tell people I am not able to get it. Most people are understanding, but they make a research, spending time and money.

I usually check with a shop in advance, but sometimes it is sold out more quickly than I expect.

Please email me if you are interested in the limited one, which is shown in the first picture. 7440 yen


This morning, I called Koyudo to ask them to replace a paper box with a wooden one. The brush was mailed with a paper box. My clients let me know about it.

It was 55000 yen saibikoho, and the picture on the Koyudo web page shows that the box is made of paulownia.

So I asked them to exchange a paper box with a paulownia one.

I will not write the detailed conversations but I was able to get paulownia boxes, LOL.

Thanks very much!

Sorry it is a short blog: I wanted to introduce limited products as they are sold out quickly.

Thank you for reading !

Toshiya

149 Foundation brushes (B-FD-01 vs S5557)

Hi Everyone, 


It is summer but still raining. Very rare to have so many rainy days in July.


This is a four day weekend, and I went to Shibuya department stores to visit 

Jill Stuart

ADDICTION 

Shiseido 

CPB


I was surprised to see that there were very few customers at shop,  and shop employees seem to be more friendly than usual)


I am often asked questions in instagram DM and emails.  I try to answer on my own and with information acquired on the web. And I also ask my clients who have bought those products being asked.


This time, I was asked how B-FD-01(Bisyodo) differs from S5557(Hakuhodo). B-FD-01 has Saikoho goat and S5557 has goat/synthe mix. Both are foundation brushes.

https://fudejapan.com/product/b-fd-01foundation/


I asked a client of mine who bought both B-FD-01 and S5557.

Her answer was :
B-FD-01 can be used to all kinds of foundation whereas S5557 are mainly used cream and powder foundation.

B-FD-01 is

Smoother than S5557

Softer than S5557

Easier than S5557


B-FD-01 is used by buffing and S5557 is by short-tapping. 


B-FD-01 is 11000 yen,  S5557 is 11160 yen ( including my fee) 
I hope this helps some of you who consider which foundation brush to buy.

Please let me know if you have any questions.

SUQQU new products are now being reserved.

I found a youtube. It is only in Japanese but you can have a good picutre of those products.

https://www.youtube.com/watch?time_continue=240&v=F-6FGAqyei0&feature=emb_logo

So far, I have received most orders for Limited Blush compact.


Thank you for reading !

Toshiya

147: New and Limited Products ②

Hi Everyone,

It is raining again in Tokyo. Looks like it is every day.


Today I want to introduce a product from Bunshindo.

It is Kolinsky, from 30 years ago. They use Kolinsky and Saibikoho mainly for calligraphy and painting brushes.

(Koyomo has goat hair of 30 years ago too)

Bunshindo is located in Kawajiri, the same as Koyomo is.

Kawajiri (a part of Kure City ) and Kumano are next to each other.

It is 5 hours away by super express from Tokyo, and located between Fukuoka and Osaka.

A little explanation about Hiroshima for those new to this area.

Hiroshima population is concentrated on the shore. Hiroshima is the largest city in the prefecture and Fukuyama is the second.

Kumano and Kawajiri are a little south of Hiroshima City so you can cover the area for one or two days.

The northern part has lots of nature and if you visit second time, I recommend you to go to the northern part – you can ski, well not as good as Hokkaido, but good for repeaters.

These are Bunshindo Kolinsky.

This is the first time to buy Bunshindo as it focues on calligraphy and painting.


Other products I want to mention : these are white squirrel cheek brushes only in red handle now.

21000 yen

This is Laduree September.

ADDICTION Fall – ADDICTION will renew their eyeshadows.

Thank you for reading,

I will write more tomorrow.

Toshiya

No. 146 Limited and new products ①

Hi Everyone,

It is raining very hard now in Japan, and especially Kyushu, southern part of Japan, has been hit by heavy rain and many people are in trouble.

The corona virus situation makes it harder.

Japan summer usually has lots of rain in June and typhoon in August. This summer it seems worse with more earthquakes (small ones) than usual.

Kumamoto situation is really bad.


——–

Today I want to introduce new or limited products that I was asked many questions about.

Chikuhodo introduces new series – Kazan squirrel.

Chikuhodo told me :

#Kazan squirrel’s hair is waved and it feels airy at top of hair.

It is more resilient than grey squirrel, and less resilient than goat/squirrel.

It is more rare than grey squirrel, so it gets more expensive.”

Please let me know your feedback after you use them.

Koyudo/Kihitsu Echizen lacquerware with grey squirrel

18000 yen

Saibikoho Koyudo 88000 yen

NARS Zen Collection

6960 yen

Dior Color Games

Dior Cushion Foundation with a limited case

Thank you for reading,

I will write more tomorrow.

Toshiya

外出自粛中におもうこと

(sorry !this is a blog in Japanese – I am writing this as my daily memo as well)

おはようございます。

きょうのニュースにyoutuberラファエルさんの記事がのっていました。

彼はインタビューで

「悩む時間を極限まで減らし、関わる人間をとことん削る。自分が打ち合わせに出向くこともありますが、LINEで打ち合わせがほとんどです。そうやってできた時間を次の広告案件にあてます。」(途中略)

これで年収5億円までいったと。。


年収の高い人って

高速回転

です。

プランニングとか準備とかもちろんですが

動いてるんですよね。

わたしも日記的にはメモってきましたが

シェアしないと意味ないと

日本語でブログはじめました。

アウトプットになります。

自分に当てはめるといまは

Amazon, eBay つかっていませんが

eBayはやってみようとおもっています。

それとクラウドファンディング。

米国のプラットフォームでやります。

それではまた!

 

 

マーケティング 西野亮廣さんのはなし

化粧筆や化粧品を輸出しています。

常にどうやったら売上(というより利益ですが)を伸ばせるかを考える毎日です。

キングコング西野さんのラジオVoicyを聞いていますがその中でこれ!という話があったので書き留めておきます。

タモリさんが西野さんに

「時代を追うな」と「時代はまだ一回まわってまた戻ってくる」と

時代を追わない、万人受けするより少数でもいいから熱狂的なファンをつくることが大切と西野さんは解釈します。

10人の熱狂的ファンをつくるとそれが15になり、30になる。

300人いれば世界をひっくり返せる なんでもしかけることができる。

100万人のフォロワーはいらないと言います。

強く信じて応援してくれるひとが300人いればいい。

100万人のフォロワーは守ってくれない。

そのためにはダイレクト課金で企業広告ではない 広告費頼みでないということ。

現在の西野さんのオンライサロンは約50000人。

私はインスタグラム、email, facebookなどで問い合わせがあると、

丁寧に接するようにしています。

毎日、

地道に

こつこつ

無邪気に笑

やるしかないと。

そう思っていても、

満塁ホームランを狙っている自分がいます。

一人ひとりを大切に

それが大きくなっていつか満塁でホームランを打つ。

そのために3割打たないまでも四球を選んで出塁率を

地味にあげて行こうと思います。

それはメルマガであったり、ブログであったり、

個人への’how are you?’メールであったり、

簡単なようで難しいですね。

Toshiyaは信頼できるからまた買おうと、

リピートしてもらって、また売れると

やっててよかったなあ、と思えます。

それではまた!