If you visit Japan now, you see many constructions going on. We will have Tokyo Olympics next year. Maybe that is one reason, but it seems to me that there are always constructions in Shibuya, especially underground.
This time, it is a new building that is being built around the station. Currently, Hachi is the place we meet at Shibuya, maybe the most popular meeting place in Japan. But there might be a new meeting place once it is complete.
As far as I am concerned, the easier shopping is, the better. Brands only sold at Isetan, which I am hoping , will open a shop in Shibuya.
The new station building is called ‘Scramble Square.’ It seems to be three times bigger than the current one. The new building will open on November 1, and they have announced which makeup brands would have a counter. Tom Ford and Amplitude will open the first shops in Shibuya. Both are sold at Isetan now but I will not have to go there)
Another thing I have noticed is Hakuhodo is not listed. I confirmed with a shop that they will not open a shop in Scramble Squire so that there will be only one shop in Shibuya next year. I assume they continue to sell at the current place till March end, 2020.
Here is a list of brands join Scramble Square.
ANNA SUI COSMETICS
YVES SAINT LAURENT
CLE DE PEAU BEAUTE
CHANEL FRAGRANCE & BEAUTY
JO MALONE LONDON
TOM FORD BEAUTY
ANNA’S by LANDTMANN
It is a bit early, but in October, 2019 Holiday Collections will be displayed.
Please take a look at some brands:
Thank you for reading,