I follow several youtube where I can learn good things about life.
One of them is made by DaiGo, who talks about research findings done by universities all over the world.
It is only in Japanese, so I am not intending to introduce this youtube here, but I want to introduce an interesting concept of ‘Giver’ he talked about the other day.
It is a book called ‘Give and Take’ written by Adam Grant, a professor at Wharton Business School.
Giver, in the context of Give and Take, gives people more than she or he receives. So Giver loses most. That is true.
But who gets most?
That is also Giver. It is called ‘Top Giver.’
Top Giver also gives more but makes the size of a transaction bigger by involving more people and gets more and gives more. So it is a win/win. People like Givers so they gather around Givers. This also works in the long run.
I was thinking about this when I went shopping the other day.
Yes, people are nice when I buy. That makes sense.
But there are also a few people who welcome me even if I say I only want to ask a question and don’t buy.
This person in Dior Shibuya is a good example. He smiles at me when he sees me from a distance, and expresses joy when I visit. He says, ‘ you don’t have to buy. I just want to talk’
I don’t buy Dior as much as Hakuhodo or SUQQU or others.
So I feel sorry for him but it doesn’t seem to bother him that I don’t buy.
He knows products, and even if he doesn’t, he calls me later after he checks and informs me of what it is.
When I talked to him the other day, two lady visitors came to him for help even though there were other employees available. I can tell that he is popular there)
Not sure if he is a top Giver, but definitely, it works with me for a long term. When I have an order for Dior, he is the first person I call and ask.
I can think of those Givers at SUQQU, Laduree and Jill Stuart. Those people make me a fan of the brands, and they are the people I call. And it benefits them in a long run.
Small examples but the Giver theory works at least here.
Thank you for reading!