This is how Fude Japan started

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Fude Japan started when I received a request to buy Japan limited makeup to my personal Instagram.

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It was Dior Japan limited.

Without knowing the cosmetic market very much, I went to Omotesando, which is the town of high-end brands. 

Dior Omotesando was very good with clients, and I remember that I had a good image of makeup brands.

Though I liked Dior Omotesando, it took me 30 minutes to go there. It was not efficient at all to buy makeup products as a business. 

Sonia G, who writes blogs about brushes, introduced my service and the number of clients had increased.

Sweet Makeup Temptations

Thank you)

First,  I went to TAU in Ginza, where Kumano brushes are sold, and also bought Hakuhodo at department stores.

Later, I talked to brush manufacturers directly, and I was able  to open the business with them.

This is how I started.

Fude Japan transactions flow like this:

You send me a request or inquiry

I send you a quote ( invoice)

You pay by PayPal or credit card

I buy a product and sent it to you

I receive many inquiries through instagram.

Now I have more than 11,000 instagram followers and get DM’s in instagram. 

I get orders by email as well.  

Unlike other Japanese brush sellers, I think, my online shop performs very poorly! 

Shopping around the Ginza Nihonbashi area
via Instagram

I worked for accounting, so I had a good knowledge of computer but it is quite different from creating a webshop! 

I use woocommerce of WordPress. I  will need to improve it day by day to make it easy for you.

Currently,  I buy products when I receive an order so that I don’t have any inventory, which helps me financially. 

I am located in Shibuya where I can buy most brands so I sell makeup products in addition to brushes. 

Department stores are easier than drug stores because I can tell you prices right away. Drug store items are often sold at open prices, so sometimes prices are different from shop to shop.

Kumano brushes are sold with no discount,  whoever sells. The same prices.

Therefore, there are other factors than prices when you decide who you buy from.

For example,

Variety of products



It really depends on each individual. 

I try to be unique by 

buying some limited products that are difficult to find

Free engraving service 

Sweets in a parcel 

I also buy non-make up products e.g. bags, jeans, contact lenses, pillows, etc.

I get positive feedback, and your feedback is really appreciated. Thank you!

I also received a suggestion that it be nice to give a present to a repeater on every fifth order, e.g. 

I like the idea and am trying to find a different Japan  traditional product, such as

View a list of all traditional crafts. Kogei Japan is a website that introduces traditional Japanese crafts for everyday use. Kogei Japan will help you discover...

And if I get good feedback about a particular product, I will add it to a regular product.

I will let you know more. 

I will write more in my future newsletter.

Thank you for reading!