Have you eaten ramen at ‘Ichiran’?

Hi Everyone, 

Thank you for your feedback on this newsletter) I will continue to write more about Japan as well as makeups)

I found a new subway station today – for Ginza Line. 

Ginza Line station in Shibuya was very hard to find but this solved the situation well.

By Ginza Line, Shibuya is only two stations away from the new National Stadium where the Olympic games will open in July.  Or you can enjoy walking from Shibuya to Omotesando/Harajuku and to the stadium. 

Today, I want to talk about Ramen shop ‘Ichiran. ‘

Ichiran  shop owner walked around Japan  to taste many types of food and decided to open pork-based ramen. Ichiran ramen is only pork soup based. 

And the taste was improved continuously. That is important,

but

there are many other aspects of marketing to attract people and improve efficiency.

I will write the secret of the Ichiran success here.

The shop is ‘divided by partition.’  Many Japanese women don’t want to go to a ramen shop alone. Ichiran provides private space by a partition.

About 40% of clients are women, which is much higher than other ramen shops.

The partition also works to improve the turnover rate of seats as they don’t talk at seats.

Besides,  they have no choice but to share a picture at Instagram、LOL.

There is also paper at the seat to write an order on so no mistake is caused by communication with an employee.

Ramen shop is manually operated so that it causes mistakes between a shop and client. 

Elon Musk of Tesla Motors ordered ramen at ramen Jiro, which must have been difficult)

When people enter a shop, the machine automatically says ‘Irasshaimase !’ so that shop employees can easily say this welcome word. 

Moreover, shop employees don’t have to communicate with a client due to the partition. It is said to be hard to hire an employee for a restaurant but it is easier to hire an employee at Ichiran. Employees feel more comfortable.

Please take a look:

 

Maybe you can try ramen at Ichiran when you travel to Japan ?

Thank you for reading!

Toshiya

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Author: Toshiya

Make up and brushes from Japan

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