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Hi Everyone,
Do you know Japan is an old country ??
I meant that
Japan is an aging country.
The median age of Japan, which divides the population equally, is 46. This is the highest in the world!
The median age of the Philippines, another Asian country, is 23. You can tell how old Japan is.
We have a fewer marriages and kids year by year.
There are several ideas under discussion.
One of the ongoing polices is to take immigrants with special skills – 350,000 immigrants over five years.
Regardless, the population of Japan has been decreasing, and Japan’s aging seems non-stop.
It is a personal preference whether to get married and have kids so the government policies seem to have a limitation.
So what do we need to do?
Well, there is another way to look at it.
If you want to do business in Japan, the market of old people is huge. And they have more money than young people.
It is typical that two kids have 2 grandfathers and 2 grandmothers.
They want to spend money and time on grandchildren.
There is a big ‘want to take of grandparents’ market here in Japan.
And another way to look at this:
We have many tourists in Japan. I know one guy, who is around 70 years, is always helping tourists in trouble at the station. There is a market that ‘ I want to help ‘tourists.’
My afternoon thoughts))
Thank you for reading!
Toshiya
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Fude Japan started when I received a request to buy Japan limited makeup to my personal Instagram.
https://www.instagram.com/toshiya.fukuma/
It was Dior Japan limited.
Without knowing the cosmetic market very much, I went to Omotesando, which is the town of high-end brands.
Dior Omotesando was very good with clients, and I remember that I had a good image of makeup brands.
Though I liked Dior Omotesando, it took me 30 minutes to go there. It was not efficient at all to buy makeup products as a business.
Sonia G, who writes blogs about brushes, introduced my service and the number of clients had increased.
https://sweetmakeuptemptations.com
Thank you)
First, I went to TAU in Ginza, where Kumano brushes are sold, and also bought Hakuhodo at department stores.
Later, I talked to brush manufacturers directly, and I was able to open the business with them.
This is how I started.
Fude Japan transactions flow like this:
You send me a request or inquiry
I send you a quote ( invoice)
You pay by PayPal or credit card
I buy a product and sent it to you
I receive many inquiries through instagram.
Now I have more than 11,000 instagram followers and get DM’s in instagram.
I get orders by email as well.
Unlike other Japanese brush sellers, I think, my online shop performs very poorly!
https://fudejapan.wordpress.com/shop
I worked for accounting, so I had a good knowledge of computer but it is quite different from creating a webshop!
I use woocommerce of WordPress. I will need to improve it day by day to make it easy for you.
Currently, I buy products when I receive an order so that I don’t have any inventory, which helps me financially.
I am located in Shibuya where I can buy most brands so I sell makeup products in addition to brushes.
Department stores are easier than drug stores because I can tell you prices right away. Drug store items are often sold at open prices, so sometimes prices are different from shop to shop.
Kumano brushes are sold with no discount, whoever sells. The same prices.
Therefore, there are other factors than prices when you decide who you buy from.
For example,
Variety of products
Speed
Responsiveness
It really depends on each individual.
I try to be unique by
buying some limited products that are difficult to find
Free engraving service
Sweets in a parcel
I also buy non-make up products e.g. bags, jeans, contact lenses, pillows, etc.
I get positive feedback, and your feedback is really appreciated. Thank you!
I also received a suggestion that it be nice to give a present to a repeater on every fifth order, e.g.
I like the idea and am trying to find a different Japan traditional product, such as
https://kogeijapan.com/locale/en_US/list
And if I get good feedback about a particular product, I will add it to a regular product.
I will let you know more.
I will write more in my future newsletter.
Thank you for reading!
Toshiya
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Hi Everyone,
I was writing about Fude Japan marketing and history, but I was not able to finish it…
So in this blog, I want to show you what I bought this week and the products coming in January.
From top,It is a foundation brush of Bisyodo. I ordered the first engraved brush. It is Saikoho. I will pay an engraving fee, so engraving is free. 10,000 yen
The second is Hakuhodo’s Yachiyo brush with goat. Yachiyo handle is Japan- traditional and wrapped with crane. It is used for powder and blush. 4800 yen
The third one is a fan brush made by Hakuhodo. The hair is a mix of squirrel and goat. The handle is ebony. Blush and powder. 18720yen
The Hakuhodo holiday consists of
F3210 (grey squirrel/goat)
G5545
F8431
B5520
I170N624960 yen
These eyeshadow palettes are THREE’s January new products. They will join the permanent line. THREE is a group company of POLA, emphasizing skin-friendly ingredients. 7800 yen each
https://www.threecosmetics.com/en/
The first three Dior’s are face powder. 6600 yen each. The cushion foundation will come with this limited case in January.Hakuhodo Ginza set is 15600 yen
F3210
F6210
F8411
S150SUQQU will have new and limited products in January.
This is a limited eyeshadow palette.The Chikuhodo silver fox brushes are back in stock.
The last four are Kihitsu brushes.
Please reply to this newsletter if you are interested.
Thank you for reading!
Toshiya
Here are some limited products.
https://atomic-temporary-81665234.wpcomstaging.com/product-category/limited-brushes/
My previous newsletters :
https://atomic-temporary-81665234.wpcomstaging.com -
Limited to six shops in Japan. This is a shop in Shibuya Scramble.
Fude Japan (Makeup brushes from Japan) 