158 Kihitsu and Koyudo, are they the same?

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Hi Everyone, 

I sometimes receive questions about Kihitsu who they are, from time to time. 

I want to explain what I know.


Kihitsu has been a sales company for Koyudo since 2004. The president is Nakashima san. 

Koyudo was born in 1979, according to the company web page.

The chairman is Uematsu-san.

Kihitsu doesn’t make brushes or own any factory, but focus on sales. 

Who does make Kihitsu brushes?

  • Koyudo does.

They sell Koyudo brands, as well as own Kihitsu brands. 

For example, Kihitsu has own BP’s and fupa with the Kihitsu logo.

BP’s

商品一覧 | 熊野筆 喜筆/KIHITSU「お肌とこころにいい筆を。」FUDE LAB.メイクブラシ・熊野化粧筆
商品一覧 | 【KIHITSU】通信販売|熊野筆・熊野化粧筆の喜筆 FUDE LAB.「お肌とこころにいい筆」研究所!!

Fupa’s

商品一覧 | 熊野筆 喜筆/KIHITSU「お肌とこころにいい筆を。」FUDE LAB.メイクブラシ・熊野化粧筆
商品一覧 | 【KIHITSU】通信販売|熊野筆・熊野化粧筆の喜筆 FUDE LAB.「お肌とこころにいい筆」研究所!!

Those Kihitsu brands are made by Koyudo, so they have the same quality. 

Prices are sometimes the same, sometimes different.

Kihitsu can take the liberty of setting the prices of Kihitsu products because those brushes are sold as ‘Kihitsu.’

I see some people collect ‘Koyudo Collection’ brushes and prefer Koyudo brands, but the qualities are the same.

——

Now Koyudo discontinued the fupa series and some of BP series. 

Kihitsu has some inventory of own fupa and BP’s.

For example, Kihitsu still has Fupa01. It is the same hair with a dark pink handle.

Fupa14

Some brushes are sold only as Koyudo.

‘Kumamon’ is a Kumamoto symbol, and it is like Kitty chan

(not a comparable with Kitty chan, but in the same manner that it is a protected name by patent law, so the Koyudo name can only printed to a brush, not a Kihitsu logo)

Here are some links you might find interesting.

Grey squirrel

商品一覧 | 熊野筆 喜筆/KIHITSU「お肌とこころにいい筆を。」FUDE LAB.メイクブラシ・熊野化粧筆
商品一覧 | 【KIHITSU】通信販売|熊野筆・熊野化粧筆の喜筆 FUDE LAB.「お肌とこころにいい筆」研究所!!

Saikoho

商品一覧 | 熊野筆 喜筆/KIHITSU「お肌とこころにいい筆を。」FUDE LAB.メイクブラシ・熊野化粧筆
商品一覧 | 【KIHITSU】通信販売|熊野筆・熊野化粧筆の喜筆 FUDE LAB.「お肌とこころにいい筆」研究所!!

Kolinsky

商品一覧 | 熊野筆 喜筆/KIHITSU「お肌とこころにいい筆を。」FUDE LAB.メイクブラシ・熊野化粧筆
商品一覧 | 【KIHITSU】通信販売|熊野筆・熊野化粧筆の喜筆 FUDE LAB.「お肌とこころにいい筆」研究所!!

Thank you for reading!

Toshiya

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