I mainly buy products in Shibuya Tokyu and Shinjuku Isetan.
Those department stores are still quiet, compared to ‘ Before Corona.’ Yet I see some Chinese buyers who speak Japanese very fluently. They seem to be residents in Tokyo, so not many tourist yet.
Whatever the reason is, Japan COVID situation did not get worse. The Government of Japan has decided to accept foreign travelers of short-time stay now.
I reckon Japan will accept tourists in general soon.
I observed one Chinese buyer who was buying lots of SUQQU eyelash curlers. Do they sell SUQQU eyelash curlers in China very well? It is about 20USD. There may be some secrets in marketing. I need to learn how to sell it)
I don’t think I am good at advertising a product. I take a picture and post it to instagram and online shop.
The other thing is that I don’t do makeup so it is hard to know what people want.
So I talk to shops and Kumano brush makers, and get as much information as possible.
Mostly importantly, I value your feedback. Thank you)
Yesterday, I visited some brands who was displaying holiday collections.
You see many companies: they look like products provided big Kumano brush companies and are sold as own brands.
While I take orders every day, I receive a question daily about brushes and makeup, and it may be interesting to write about it.
Today, I was asked how AB-HC of Bisyodo is compared with J210 Hakuhodo.
Both are goat, and Bisyodo officially says it is Saikoho. I don’t think Hakuhodo has Saikoho now. They just say ‘goat.’ Maybe at Hakuhodo, Saikoho is mixed with other kinds. And they don’t say Saikoho unless it is 100%.
Here is feedback from a client who uses both.
“AB-HC is more fluffy than J210. J210 is a little bit softer than AB-HC. AB-HC can be used more than J210 to parts of face”
Your question is welcome and I will look into it and will share it in my blog if you don’t mind.
I was writing about Fude Japan marketing and history, but I was not able to finish it…
So in this blog, I want to show you what I bought this week and the products coming in January.
It is a foundation brush of Bisyodo. I ordered the first engraved brush. It is Saikoho. I will pay an engraving fee, so engraving is free. 10,000 yen
The second is Hakuhodo’s Yachiyo brush with goat. Yachiyo handle is Japan- traditional and wrapped with crane. It is used for powder and blush. 4800 yen
The third one is a fan brush made by Hakuhodo. The hair is a mix of squirrel and goat. The handle is ebony. Blush and powder. 18720yen
The Hakuhodo holiday consists of F3210 (grey squirrel/goat) G5545 F8431 B5520 I170N6
These eyeshadow palettes are THREE’s January new products. They will join the permanent line. THREE is a group company of POLA, emphasizing skin-friendly ingredients. 7800 yen each https://www.threecosmetics.com/en/
The first three Dior’s are face powder. 6600 yen each. The cushion foundation will come with this limited case in January.
Hakuhodo Ginza set is 15600 yen F3210 F6210 F8411 S150
SUQQU will have new and limited products in January. This is a limited eyeshadow palette.
The Chikuhodo silver fox brushes are back in stock.
The last four are Kihitsu brushes.
Please reply to this newsletter if you are interested.